Dubai
BPG Maxus has had its contract renewed by the Global Village, by which it will handle all of the latter’s media buying requirements. This is the third consecutive time that the agency has had its alliance extended.
“Dubai is poised to be a global entertainment destination and we are excited to be part of it with the leading brand in that space,” said Satish Mayya, CEO, BPG Maxus. “We are delighted to get an opportunity to continue our partnership with Global Village, yet again.”
The partnership renewal is for a further three years, wherein BPG Maxus will continue to provide solutions that are “adaptive to the changing times”, it said in a statement.
“Global Village has grown, many folds in size and entertainment options, into a revered brand in the region,” said Bader Anwahi, Chief Operating Officer, Global Village. “Quality of content is world standard in spectacle, technology and state-of-the-art, we take great efforts to have global best partners.
“BPG Maxus over the years has seen the dream with us and understands our aspiration to be the best in the world. This brings to the table insights and solutions that are filtered through years of learning and experience on the brand. We were happy to see the same hunger and passion but new ideas during the pitch process.”
