Dubai: Following the build-up of its network in Dubai, Elevision Media has completed its first digital signage installation Abu Dhabi, at the Marina Square tower cluster on Reem Island.
The solution has been placed inside the elevators of the 14 towers at the upscale development and takes the total number of towers covered across Dubai and Abu Dhabi to more than 100.
This “is reaching an audience of over 115,000 unique viewers every day,” according to Niall Sallam, CEO of Elevision Media.
The digital platform broadcasts news, information, advertisements and user-generated content. “The growing popularity of DOOH (digital out of home) media with its tactical flexibility is fast becoming a ‘must have’ channel for media buyers and brand managers alike,” said Sallam.
“We are excited to be squarely focused on our next phase of expansion as we zero in on our 200-tower milestone.”
Phase 2 of Elevision’s growth strategy involves completing installations in a further 15- 20 towers in Abu Dhabi. Within Dubai, another 50-60 towers are in the pipeline.