Dubai: Retail chain Choithrams recently launched an American Goodness Festival in Dubai, an ‘integral part’ of its strategic business plans, according to a statement.
“American food products have always excited us,” said L.T. Pagarani, chairman of Choithrams. “We partnered with the US government and our American trading partners to bring something exclusive to our customers.”
Choithrams has been selling American products since the 1980s with current volumes at around $20 million (Dh73.4 million) annually.
