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After ‘monkey’ hoodie misstep, H&M hires diversity leader

Following the outcry over its ad that showed a black child dressed in a hoodie with the words ‘coolest monkey in the jungle’

Gulf News

Copenhagen: Swedish fashion retailer H&M says it has appointed a diversity leader following the outcry over its ad that showed a black child dressed in a hoodie with the words “coolest monkey in the jungle.”

H&M first announced the appointment Tuesday on its Facebook page. In an email to The Associated Press on Wednesday, the retailer said Global Manager for Employee Relations Annie Wu, a company veteran, would be the new global leader for diversity and inclusiveness.

The retailer said on Facebook that it’s “commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward.”

The image of the boy modelling the sweatshirt appeared online earlier this month and prompted accusations that H&M was racist, or at least oblivious.

 

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