New York: Yahoo!, the largest US web portal, and CNBC have reached an agreement to offer finance news to television subscribers and internet users as the companies aim to increase advertising sales.
CNBC will offer its content to Yahoo’s websites, and the two companies will work together on video production, according to a joint statement distributed by PR Newswire.
The alliance will offer “advertising solutions for marketers looking for access across multiple platforms,” they said.
The agreement will allow CNBC and Yahoo to offer news content to more than 40 million online users in the US, the companies said.
Television content from New Jersey-based CNBC is distributed to almost 100 million households in the US, according to the statement.
Bloomberg, parent of Bloomberg News, is a competitor to CNBC and Yahoo! Finance in providing financial news and information.
CNBC is part of NBC Universal, a venture 51 per cent owned by Comcast with the remaining 49 per cent held by General Electric.
