Abu Dhabi: twofour54, the commercial arm of the Media Zone Authority — Abu Dhabi, today launched an online platform aimed at enabling the region’s creative community to collaborate and find new creative opportunities.
“This bi-lingual platform is an instant network for the creative industries and this tool is the bridge that will connect our broad talent pool with the region’s creative community” said Noura Al Kaabi, the Chief Executive Officer of twofour54.
“By uploading their portfolios and showcasing their talents, creatives can connect to producers, agencies, broadcasters or other like-minded people – this is the latest step in Abu Dhabi’s journey to becoming a leading media and entertainment hub.”
The platform allows users to upload entire portfolios and connect their profiles to social media through channels such as twitter, Instagram, and Facebook. Its interconnectivity helps businesses to search for talent for specific projects. Continuous blog posts and a social wall with regular feeds keep members up to date with industry news and opinions. Members can also use the new online platform to promote their own events, workshops and initiatives.
Al Kaabi said, “twofour54 has developed and supported young talent since it was founded, and we are now seeing results through the local production of more high-quality films, games, publications, and television programmes, driven by the creation of a thriving community for all types of media production. Locally based talent is a great advantage that has helped twofour54 successfully attract global television and film producers to the emirate, this platform will further enhance this offering.”
The platform connects existing and potential members of twofour54’s creative community, with trade partners such as agencies, broadcasters, government and private entities, and production companies. It is also a platform to promote courses at twofour54 tadreeb, the region’s leading training academy for the media and entertainment industries.
