Is there a tangible connection between credibility and the concerned media platform? It seems so ...
According to the latest findings on news consumption via mobile by the Donald W. Reynolds Journalism Institute, users are more likely to set a higher credibility ranking for national newspapers compared with non-mobile users. They also tend to give more importance to the way they access news each day and on the sources who contribute to the news.
Women also are more likely to give higher credibility to the news and sources used. Although social media is playing a big role in news distribution, according with the research, networks such as Facebook, Foursquare, Pinterest and Twitter were considered less credible than mainstream news sources by a majority of the participants, even among those who said they read news found on social media.
Television news sources as well as public and local television news broadcasts had the highest credibility rankings among all participants. Fox News and MSNBC had the lowest credibility rankings.
Newspaper subscribers were more likely than nonsubscribers to give higher credibility ratings to newspapers, broadcast television and radio news programmes, and lower rankings to cable news networks.
This survey focused exclusively on the use of smartphones and touch-screen tablets with mobile operating systems. RJI’s previous surveys included questions about the use of e-readers and other internet-enabled mobile devices, such as netbooks, tablet PCs, hand-held computers and ultralight notebooks.
