Dubai: It's a season of change and this applies very much to the domain of corporate rebranding campaigns.
On November 20 the Dubai Financial Market will unveil its new and updated look which will mirror its "strategic direction and growth going forward", according to a statement from the group.
Last January the DFM adopted a new structure, and the upcoming change in the corporate identity is part of the process.
Meanwhile, Tanfeeth, a wholly-owned subsidiary of Emirates NBD, has unveiled its brand identity.
The logo incorporates traditional Arabic patterns to reflect Tanfeeth's geographical roots, and the bright colour palette visualises its energy and commitment to using fresh ideas to wow its customers.
The colours, in shades of blue and green, are optimistic, young, dynamic and friendly.
Tanfeeth was launched in September to offer clients customised solutions which apply re-engineering processes that combine structured problem solving methods like ‘Lean' and ‘Six Sigma'.
"The name Tanfeeth means ‘getting the job done' in Arabic," said CEO Suhail Bin Tarraf.
"The brand language also reflects Tanfeeth's mission and vision by providing a platform that puts people first."
For the Tanfeeth initiative, Emirates NBD has developed a training and secondment programme including an onsite Lean Academy.
"Excellent customer service comes from having effective customer-facing processes, efficient back office systems and streamlined operations that are enabled by superior technology and a highly experienced team," said Bin Tarraf.
