Dubai: By a royal decree issued by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Hala Badri, Executive Vice President, Brand and Communications at du, has been appointed as a Dubai Media Incorporated (DMI) board member. Du congratulated Hala on her new appointment.

Commenting on her appointment, Hala said, “It is an honour to have been selected by His Highness Shaikh Mohammed for this role. I am both proud and appreciative of this opportunity to represent Emirati women on the DMI board, and I look forward to working with my fellow board members. My time with du has given me the opportunity to prove myself, and the experience to make a difference in my newly appointed position.”

In a further development, Hala was announced as GEMAS Marketer of the Year at the GEMAS Effie Mena Awards 2012 ceremony, held on November 21. The GEMAS Marketer of the Year Award honours innovation, strategy and communications excellence, by recognising individuals who have made a positive impact and significant contribution to raising the standards of the Middle East’s marketing. Hala was given the awarded for her demonstration of leadership excellence, personable nature, and the results of the campaigns she has spearheaded for du.