Seoul: Google is considering giving LG Electronics first access to the next version of its Google TV software so the Korean company can build a compatible set, according to people with knowledge of the project.
The partnership would be similar to the arrangement Google has had with Samsung Electronics Co and HTC Corp to create Nexus handsets for the Android operating system.
Google, owner of the world's most popular search engine, is working to build on momentum for its fledgling efforts in TV as manufacturers led by Samsung introduce web-connected models. Google has said it plans to introduce the third version of its namesake TV service by the end of this year, with more content and easier functions to find shows.
No decision on the partnership between Google and LG has been made, Claire Jang, a spokeswoman for Seoul-based LG, said, declining to elaborate. Robin Moroney, a Tokyo-based spokesman for Google, declined to comment.
The LG TV set would provide an early look at the new software so other manufacturers can develop their own products using the programme.
LG unveiled a set featuring Google software at last week's Consumer Electronics Show in Las Vegas. LG plans to sell a wafer-thin TV using organic light-emitting diode, or OLED, technology and motion-sensing software.
Redesigned version
Google introduced a redesigned version of the service in October after the initial rollout with partners, including Sony Corp and Logitech International SA failed to meet some expectations. Google TV 2.0's interface was intended to showcase the YouTube video-sharing service better.
