Business | Media and Marketing

Digital content will dominate media — panel

The audience is always seeking new tools that deliver information

  • By Sherouk Zakaria, Special to Gulf News
  • Published: 00:00 July 4, 2012
  • Gulf News

Dubai: Digital content will take over media and publishing in the next few years, panelists discussing local content and migration to digital platforms said in Dubai Media City yesterday.

Managing director and founder of Flagship Projects Shadi Al Hassan attributed the migration of content to the digital world to the recent power of applications.

“The evolution of technology has driven us, not only online, but also on apps because the market needs new tools to deliver content,” Al Hassan said.

Individuals and government initiatives should work in parallel to create content. This will lead to a good return on investment, Al Hassan added.

Mohammad Burhan, the CEO of CNBC Arabia, argued that irrespective of the media, it is content that is of paramount importance. “Content is available, but we have to use it well through the media. The viewer only wants information, regardless of whether the tools are TV, newspapers or the electronic platform.”

The managing editor of Fortune Arabia, Bilal Hijjawi, said the internet is the easiest way to measure the success of local content by monitoring how many clicks or visitors a website gets. He added that the Middle East media was in a crisis of not knowing its audience.

Santino Saguto, partner and consultant at Deloitte, said that about 30 to 40 per cent of revenue comes from digital platforms.

— Sherouk Zakaria is an intern at Gulf News

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