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New York City as it appears from the Nasdaq building. The controversy over financial reform will be overshadowed by corporate reports this week. Image Credit: Bloomberg

New York/Toronto: Nasdaq OMX Group Inc could launch a rival bid for NYSE Euronext to avoid being left on the sidelines, a source said, as traditional exchanges race to merge to see off upstart electronic rivals.

This is one option Nasdaq, valued at $5.7 billion, (Dh20.96 billion) is considering as a spate of deals shakes up an industry under intense cost pressure from new entrants such as BATS Global Markets, which last week snapped up rival Chi-X.

Nasdaq's alternatives include tying up with IntercontinentalExchange Inc or the Chicago Mercantile Exchange (CME) to wrest NYSE from its planned $10.2 billion takeover by Deutsche Boerse, the source familiar with the matter said.

Meanwhile, Toronto market operator TMX Group Inc pressed the case for its agreed deal with London Stock Exchange, warning lawmakers opposing the tie-up that Canada risked damaging its free-trade credentials if it blocked it.

TMX Chief Executive Thomas Kloet said he was taking political opposition to a deal "very seriously".

Even so, he said Canada was putting its reputation on free trade and competition on the line.