With a world tour just a month away, Madonna will be needing all the help she can get in the fresh scent department.
Perfect timing then for the launch of her first fine fragrance Truth or Dare at Macy's Herald Square this week.
Wearing a black lace Dolce & Gabbana dress, and nursing what she called "a big old cut" on her leg , Madge told Women's Wear Daily all about her exclusive scent: "I don't take the job of creating anything — whether it's fragrance, or beauty products, or clothes — lightly, and I need a lot of time to do stuff. I don't like it when other people create for me."
"The time was right," she told the fashion trade journal aid of partnering with Coty Prestige.
"I've been working off and on on various fragrances over the years, and [have been] approached by a lot of companies and have tried to create fragrances. They were always abandoned projects. I've always loved perfume; it's always been a big part of my life. But every time I tried to create the scent I was looking for, it never reached the stage where I thought it was good enough or I was told that the ingredients would be impossible to re-create in a mass way. Then I'd say, ‘let's try and do a synthetic version,' and it never smelled as good as I wanted it to. And if I'm not going to wear it, I'm not going to sell it. So, I finally was able to create, with my partners [MG Icon and Coty], a fragrance that I could stand behind," she said.
"We tested a lot of things over the past few years, and [Lourdes "Lola" Leon, her 15-year-old daughter] has told me what she likes. She is a very opinionated young lady, and she likes this perfume," she said.
The pop icon had her late mother, also named Madonna, in mind when creating the scent. "I wanted to create a fragrance that would remind me of her," she said.
She also shrugged off the brewing controversy about the sexy TV campaign for Truth or Dare, a black-and-white spot that features her writhing in lingerie — and reportedly censored by some broadcasters. "I don't understand. It was perfectly innocent," she said.
Madonna's MDNA tour kicks off on May 20, stopping in Abu Dhabi on June 3 and 4. Dance legend Benny Benassi has been confirmed as special guest for both performances.
