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Ogie Alcasid Image Credit: Supplied

Tackling piracy

Ogie Alcasid wears many hats — he is a singer, songwriter and an actor; but he is also the president of the Organisasyon ng Pilipinong Mang-aawit (OPM), a group of Filipino musicians advocating the growth of the music industry in the Philippines.

You have been very aggressive on your anti-piracy drive lately. Tell us more about it.

Piracy is an evil that exists. It's been a major issue that is slowly killing the music industry in our country. We're doing our best to protect not just our interest, but of the bigger issue of intellectual property rights.

We just launched an online music store, OPM2Go, where people can download all their favourite Filipino music for a very reasonable price of Php15 (Dh1.27) per download. It's a very reasonable amount, so people do not have to engage in piracy.

The music industry has been very good to me, and I think that OPM2Go is a great way for me to give back and help the next generation of musicians and artists.

Besides making downloadable music affordable, how do you think piracy can be better addressed?

Better enforcement and regulation. Even bigger markets abroad are struggling with this, so it will require a concerted effort. I think we also need to educate Filipinos to have a better appreciation for local music, and with that comes respect for the hard work that artists put into their music. Respect means you will not just steal it, no matter how you love the music. I think making it downloadable at a reasonable amount is a big step, considering cost is an issue with consumers, especially now that times are really hard.

What has been the feedback so far?

It's been very encouraging. I am glad that there are music lovers who will still pay for the music, instead of just downloading it from somewhere, even if available freely. It's a good start.

We have the full support and backing of record labels, producers and artists, who will directly benefit from the site because they will automatically receive their revenue share or royalty, instead of having to wait for producers to make the transfer.

Royalty payments are also a big issue for us, so I am thankful this project is addressing so many challenges all at the same time.

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