If the marketing bosses for Ladies Vs Ricky Bahl had their way, actor Ranveer Singh, who plays multiple characters in the film, would have gone out in different costumes during the multi-city promotion tour. But the plans were dropped due to the stress he went through while playing the characters. In the film, which also features Anushka Sharma, Singh plays a conman.

"Ranveer threw himself into playing the title character Ricky Bahl and his various avatars to the point that he would converse in the given accent with colleagues, family and friends in the way allotted to his character at any specific time during the shooting of his film," said a source.

"If after Band Baaja Baaraat, he couldn't snap out of his Delhi character's accent and body language, after Ladies Vs Ricky Bahl, Ranveer had his colleagues, friends and family worried with his quixotic changes in accent and character. We would often ask, ‘Ranveer, where are you, lost?' It got really scary."

Said Singh: "Yes, I was planning to go out in various get-ups to different cities. But we've dropped those plans. Very frankly, this role has been nerve-wracking.

"In Band Baaja Baaraat, I was a rough and tough, uncouth Delhi guy. In Ricky Bahl, I am a suave ladies' man, who assumes a new identity for courting every woman.

"After my first film everyone expected me to be like my character in real life, so much so that they were shocked when they discovered me to be a regular Mumbai guy. Now after the second film I don't know which character I am expected to be. There are so many," he added.