Dubai: Al Habtoor Motors, in cooperation with the Dubai Economy, has opened a Consumer Happiness Counter at its Mitsubishi showroom on Shaikh Zayed Road. The initiative is meant to provide an improved buying experience and as an outlet for customers to have their concerns and grievances addressed quickly and efficiently.
Al Habtoor Motors’ Dubai showrooms and workshops for Bentley, Bugatti, McLaren, FUSO, Chery and JAC, in addition to Mitsubishi, will also have the counters.
The counters form part of the larger initiative of Al Habtoor Motors and Dubai Economy’s strategic goal to improve customer care across the emirate.
Abdul Latif Al Marzouqi, senior manager of consumer awareness at Dubai Economy, and representatives from Al Habtoor Motors attended the opening of the counter at the Mitsubishi showroom.
Sujata Dutta, general manager of customer relations management at Al Habtoor Motors, said: “Al Habtoor Motors is happy to participate in this initiative with Dubai Economy. Customer care is fundamental to our business and we are constantly trying to improve ourselves on this front. It was with this intention that we launched ‘Miles of Smiles’ initiative two years ago, which is based on the five pillars of valuing customer relationship, safety, investment, time and feedback. It is our company philosophy to ensure that we provide our customers with the best products and services that will guarantee a high level of satisfaction in their motoring experience.”
Al Marzouqi said: “Dubai Economy constantly endeavours to enhance the overall customer experience. Our aim is to eliminate barriers for consumers and businessmen so as to make Dubai more competitive and enable sustainable economic development. We look forward to enhancing our cooperation with businesses in Dubai to reinforce the emirate’s leadership in customer care.”
Frontline sales and service staff at Al Habtoor Motors have been extensively trained over the past two years to enable them to provide improved customer service, Dutta added.
