Bollywood actress Aishwarya Rai Bachchan drew thousands of fans in Kochi where she inaugurated a jewellery store.

The former beauty queen was in Kochi on Sunday for the launch of the first Kalyan Jewellers store, and fans had lined the roads leading up to the store.

Rai Bachchan, who shot her first post-pregnancy ad for the brand, addressed fans from a special stage.

The 38-year-old looked traditional in an off-white ensemble by designer duo Abu Jani-Sandeep Khosla. She inaugurated the store alongside Malayalam star Dileep.

She was accompanied by her mother, Vrinda Rai, and daughter, Aaradhya, on the trip.