Superstar Salman Khan doesn’t want to mix his NGO Being Human with his commercial work and clarified that the costumes in his movies will not contain the name of the brand.
“Our designers will design the clothes and those clothes will be included in our collection. But we will not be branding it in movies,” he said Thursday at the launch of the first flagship store of Being Human.
“Now characters like Radhe and Chulbul Pandey cannot be seen wearing a Being Human t-shirt,” added the 47-year-old.
Film industry insiders often donate to the foundation. But Khan says he has put a mechanism in place to ensure that they don’t have to ask for charity from anyone.
“Sanju [Sanjay Dutt], Karan [Johar] and many people have donated to the foundation. But we have made the model such that we don’t have to ask for money from anyone,” he said. “Everyone should start charitable work like this and competition should happen here. We must take it to a different level.”