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A Pakistani man watches television as Minister of Finance, Ishaq dar presents the Federal Budget for the fiscal year 2013-14 at the Parliament, in Peshawar, Pakistan, 12 June 2013. Image Credit: EPA

Islamabad: Prime Minister Nawaz Sharif has called for reciprocal relaxation of laws by India and Pakistan for facilitating their television channels to reach out to maximum views as media can help bring people of the two countries closer.

Talking to Indian Zee TV chief executive Subash Chandra who called on him here on Thursday, the prime minister said there should be softening of laws so that Pakistani channels can be effortlessly seen in India.

The prime minister emphasized the role of media for achieving the shared goal of peaceful and friendly relations between the two neighbouring countries. Media is the most effective tool for shaping perceptions and could be effectively utilised to play its due role, he said.

Pakistan and India possess rich cultural and traditional heritage that is shared by many on both sides of the divide, Mr. Sharif said.

He stressed that the role of TV broadcasts in the field of education and said that dedicated “Education TV” could play the role of imparting to millions in developing countries.

The prime minister expressed the hope that media of both the countries would play its constructive role more sensibly to bring people of the two countries closer so that the focus is shifted towards peace‚ economic prosperity and well being.

Chandra said during the meeting that he would play his role towards realisation of common objectives of peace and stability, according to an official statement.

After assuming the office on June 5, Prime Minister Sharif has appointed former foreign secretary Shaharyar Khan special ambassador for conducting track-II diplomacy with India.

Mr Khan visited New Delihi recently and delivered to Indian Prime Minister Manmohan Singh a special from the Pakistani leader, who has often underlined the need for the two countries to resume bilateral composite dialogue process.