Dubai: The Organising Committee of the Arab Media Forum (AMF) has partnered with Hamdan Bin Mohammad Heritage Centre to promote the traditions of the UAE and celebrate its unique hospitality during the Arab Media Forum being held in Dubai from May 12 to 13.

The cooperation reflects their mutual commitment to highlight the rich cultural scene of the UAE and deep-rooted traditions.

Muna Bu Samra, Director of Dubai Press Club and Arab Media Forum, pointed out that the partnership will allow the forum’s guests to familiarise themselves with Emirati customs and values.

“Instilling the values of our traditions and identity in young generations is a social responsibility aimed at preserving our culture so that it thrives and flourishes, passing from one generation to another,” she said.

During the forum, Hamdan Bin Mohammad Heritage Centre will provide hospitality to UAE’s guests as well as showcase publications that promote aspects of the UAE culture, namely, poetry, diving and pearl hunting that constitute essential cultural symbols.