Dubai: To meet the needs of its customers through provision of timely and efficient services, the Dubai Health Authority (DHA) has launched a customer service charter.

The charter was launched by Humaid Mohammad Obaid Al Qutami, chairman of the DHA board, at the DHA headquarters in Dubai in the presence of senior DHA officials, doctors and nurses, all of whom signed the charter to pledge their commitment.

Al Qutami reiterated that excellence in services was a strategic priority for the DHA and a duty of all those working at the DHA.

He said: “In our pursuit of excellence in customer service and to make an open and public commitment, we have developed a customer service charter. The charter reiterates our commitment to our customers as well as highlights their commitment to us.”

He said the aim of the charter is to further raise the standards of excellence in the DHA in line with the global standards of service.

In addition, the charter also aims to meet customers’ needs through speedy delivery and efficient service thus ensuring the highest levels of customer satisfaction. It highlights the rights of the customers and stipulates that they will be treated with courtesy and respect, that they will have access to high standards of care and fair service and they will have access to accurate information etc.

The DHA’s Customer Service Charter covers customer responsibilities towards the DHA such as mutual respect, provision of necessary documents, informing the staff of changes in their personal information, etc.

In order to ensure all customer service officials as well as all DHA staff members are educated about the charter, the DHA customer service department will conduct several training programmes. These programmes will be in-depth for all customer service officials and for the rest of the staff, DHA will invite them to attend educational seminars.

To educate customers, the DHA will display the charter and distribute brochures across all DHA facilities.