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Dubai turns on new power saving summer drive

Air conditioners sap up bulk of consumption between 12pm-5pm daily

Gulf News

Dubai: Dubai Electricity and Water Authority (Dewa) has asked residents to reduce use of electricity during peaks hours between 12pm to 5pm.

The authority has also launched a new campaign to create awareness among residents. The drive aims to educate people on how to protect the environment by providing them with insights and techniques to reduce consumption, which reaches its peak during the summer months. The campaign targets peak load use between 12pm-5pm daily.

The initiative, which started in June, targets various residential, commercial and industrial areas and is aimed at raising awareness about using home appliances. It will run until August.

The time between 12pm-5pm is known as “peak load hours.” With air-conditioning taking about 60 per cent of the total power consumption, unnecessary consumption of electricity during peak load hours could negatively impact the efficiency, cost and quality of electricity produced, Dewa said.

The peak load hours adds around 40 per cent more pressure on the overall network.

“In line with Dubai’s strategy to find new and sustainable solutions for the production and consumption of energy, and to combat global warming, we are working to launch and organise various campaigns and initiatives to educate the public about the importance of rational consumption to preserve natural resources,” said Saeed Mohammad Al Tayer, managing director and CEO of Dewa.

The new campaign promotes rational use of home appliances such as ovens, irons, dishwashers and washing machines during peak hours, as well as setting air conditioners to 24C in occupied rooms, significantly reducing electricity consumption. Useful information and tips can be obtained by visiting Dewa’s website,