Dubai: The Emirates Environmental Group (EEG) has signed an agreement with Al Hilal Bank for a year-round tree-planting programme in the UAE.
The main objective of the partnership is to instil a sense of environmental awareness and responsibility among children.
The initiative is part of EEG's commitment to the Billion Tree Programme, part of the United Nations Environmental Programme, and the bank's effort to play an active role in community development.
Existing and new customers of Al Hilal Bank, one of the UAE's leading Islamic banks, will be encouraged to open a Seghaar savings account for their children to be eligible to plant a tree bearing their name.
Parents and children will be reminded to visit the trees regularly and submit photos or drawings as they grow.
Vision for the future
"Our partnership with Al Hilal Bank is yet another realisation of our vision for a brighter and greener future for the UAE," EEG chairperson Habiba Al Marashi said. "We do not only teach our children the value of saving money for their future, we also inculcate in them significant environmental awareness."
Other environmental benefits of the programme include reduction of carbon footprint, air quality improvement and soil stabilisation.
The EEG enters into partnerships with various private companies and government agencies. It has planted more than two million indigenous trees in the UAE and neighbouring countries since 2007.
