The environment for content creators has never been as competitive as it is today. With consumers able to access almost unlimited amounts of content on whatever they want, whenever they want, and wherever they want, creators are increasingly looking at ways they can find a market for their output and fill a niche.
The future of content is about bringing creators closer to consumers of content. Each individual has only a finite amount of time during the day, which means that content creators aren’t just competing against each other in the same field, but they are competing against everything else that is available online.
The environment has never been more competitive, and content creators need to look at ways they can survive and thrive in a world of content, everywhere.
It is difficult to carve out a real following without a niche area, and retaining an audience is of the utmost importance for content developers. Content creators need to find their role and be relevant, which is achieved by speaking directly to the consumer.
Passion in the content being created is a major factor behind successful content creation. There are increasing examples of online ventures beginning in a garage or a bedroom, and being rooted in a hobby or passion, and content creators need to ensure authenticity in order to drive content as well as find a point of difference, ensuring they spark a conversation and grows a share of voice.
Dubai’s leadership is committed to driving innovation and creativity, and providing the right environment and framework for the development of ideas and creation of new content, and the emirate is home to some of the world’s best creative and imaginative talent. Through the creation of knowledge-based clusters, different players from across the industry value chain have been connected, and bought together in collaborative communities that foster both creativity and competition.
Tecom Investments, through its innovation strategy announced towards the end of last year, is playing a major role in this space, focusing on connecting different players from across the industry value chain, establishing and nurturing a collaborative community that fosters both creativity and competition, and being an engine room of the Dubai economy.
Dubai is increasingly looking at ways to support and fund new, creative and innovative ideas. We are no longer bound by the constraints of available technology, which previously provided the framework in which we operate.
Today, we see the consumers of content as a major force in the development of the platforms needed to distribute and to share a message. The future of content everywhere is an environment where we are all on both sides of the transaction, and in some way we all create, and we all consume.
The writer is Managing Director of Tecom’s Media Cluster.
