Business | Media and Marketing
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Wednesday Apr 10
Kareena Kapoor to dazzle as Malabar brand ambassador
Kareena to dazzle as Malabar brand ambassador
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Wednesday Apr 10
Consumer to be the winner as digital media explodes
Brands will need to act as facilitators
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Wednesday Apr 10
A lot of effort needed to get GCC marketers to think digital
Digital space is still uncharted territory for many as brands take time to warm up to social media
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Wednesday Apr 10
Etihad gets fans to be creative on Facebook
Advertising campaign asks users to upload their image in a competition
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Wednesday Apr 3
Decline of US newspapers continues unabated
Need is for a generation of journalists with multi-tasking skills
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Wednesday Apr 3
Twitter lets Middle East companies promote tweets
Advertising on Twitter now gives options on social media exposure
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Wednesday Apr 3
Put on the smiles as they count
A pleasant customer experience still has a role
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Wednesday Apr 3
Apple goes wide with its local retail strategy
Now available in hypermarkets apart from tech stores
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Wednesday Mar 27
Facebook newsfeed changes important for marketers
Brands will need to have a better social media gameplan
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Wednesday Mar 27
Reuters, New York Times, Wall Street Journal websites to get simple redesigns
Media portals in bid to ditch the clutter and bring back white space
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Wednesday Mar 27
Gitex Shopper looks to utilise new marketing window
Pricing to be decisive at tech trade with intense offerings expected during spring edition
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Wednesday Mar 27
Regional broadcasters get a feel of OTT services
Content delivery on tablets and smartphones opens up new possibilities
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Wednesday Mar 20
Liberty to buy stake in Charter Communications
As part of the deal, Liberty will get to nominate four people to the company’s board
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Wednesday Mar 20
TV makers finally seeing the consumer shift
Consumers are starting to make the switch to 50-inch and plus Ultra HD sets
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Wednesday Mar 20
Time for agencies to do more than the talking
They should invest in creating multifaceted skills
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Wednesday Mar 20
Dubai’s gold trade makes case for bars and coins
Retail buyers are expanding their interest beyond jewellery
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Wednesday Mar 20
Publishers need to take a closer look at e-books
Some global names have already started doing so
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Wednesday Mar 13
Agencies put on their best show at Dubai Lynx
Awards come against the backdrop of improving marketing budgets
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Wednesday Mar 13
Dubai Lynx Awards dominated by GCC advertising agencies
Event at Madinat Jumeirah in Dubai caps a superb year for companies in the region
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Wednesday Mar 13
Gulf News stays ahead of competition
Five out 10 non-Arab English daily readers opt for Gulf News
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Sunday Mar 10
As music sales rise, Sweden going against the stream
File sharing declines in Sweden
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Saturday Mar 9
Digital advertising soaring on demand for ‘smart’ devices
Digital advertising spend in the region will grow by 35 per cent each year over the next three years
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Saturday Mar 9
News Corp to spin off publishing with $2.56b cash
Separation of the publishing businesses from the TV and movie businesses is expected by June
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Thursday Mar 7
Time Warner to separate Time Inc
Time Inc to become a publicly-traded firm
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Wednesday Mar 6
Dell’s survival still hangs in the balance
Microsoft’s involvement is no guarantee of success
Business Editor's choice
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UAE tops GCC spend in home fit-outs market
UAE is also top regional spender on retail interior contracting
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Holiday rush triggers fare hike
Airfares have increased by 20-40 per cent this summer depending on the destination
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Is Japan’s rebound a recipe for Europe?
Economy is renewing pressure on policymakers to shift course from austerity to stimulus
