Johannesburg: Mobile advertising revenue will rise tenfold to about $24.1 billion (Dh88.5 billion) by 2015, with much of that growth coming from China and India, according to Informa Telecoms and Media.
Informa "believes that the global mobile-advertising market was worth $2.3 billion in 2009," Shailendra Pandey, a senior analyst with London-based consultant Informa, said in an report Wednesday.
The Asia Pacific Dev-eloping region will account for the largest share by 2015, at 30.9 per cent, driven by "strong growth" from China and India, Pandey said.
The Asia Pacific Developed region, including Japan and South Korea, will fall to 21.7 per cent from about 43.6 per cent this year.
Google Inc and Apple Inc have both bought mobile advertising businesses in the past year to take advantage of consumers' increasing use of mobile devices to buy goods and services. Google bought Admob in May for $750 million and Apple paid more than $200 million for Quattro Wireless in January.
Unique advertising
"Successful companies that have unique and attractive technology for mobile advertising," will become takeover targets for companies such as Google, Apple, Nokia and Yahoo! Inc, Pandey said.
