Business | Media and Marketing
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Saturday May 18
Mobile advertising must catch up in region
Mideast made up 6% of global smartphone shipments last year
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Thursday May 16
Game apps still on strong path
Games continue to be the most used type of app in several markets worldwide
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Wednesday May 15
Global major Cohn & Wolfe picks up stake in BPG’s PR division
Plans to leverage region’s status as one of the fastest growing regions
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Wednesday May 15
No longer standing out from the crowd
Crowdsourcing initiatives go mainstream and even turns up at Super Bowl
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Wednesday May 15
Mapping future looks plausible
Tomorrow’s digital maps will prove to be highly intuitive and not just give directions
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Wednesday May 15
Struggling with messages for smaller screens
Regional advertisers still at the drawing boards in developing mobile content
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Monday May 13
The Mobile Show opens in Dubai
Two-day event is set to showcase the latest in mobile technologies
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Wednesday May 8
Digital ad platforms in Middle East go wide
AdZouk launches demand side platform with Google for company
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Wednesday May 8
Google Glass: the wearable web browser
Is this the next big thing in technology or just a fad?
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Saturday May 4
PepsiCo cuts ties with Lil Wayne over crude lyrics
Also pulls online ad criticised for portraying racial stereotypes and making light of violence toward women
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Wednesday May 1
Tablets, smartphones to fuel Middle East digital advertising
Advertisers urged to consider new forms of advertising specific to smartphones, such as interactive videos or game functionality
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Wednesday May 1
No disconnecting Americans from social media
Survey finds that even attractive offers would not make them switch off
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Wednesday May 1
Global pharmaceutical major Merck Serono goes local with production in UAE
Two of Merck Serono’s brand drugs to be made in the UAE from later this year
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Wednesday May 1
Stating case for longer client-agency relations
Enduring campaigns can only emerge from such tie-ups
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Tuesday Apr 30
SMEs on a budget eye digital advertising
Social media gives the widest exposure to your brand, while keeping costs low, experts say.
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Wednesday Apr 24
Using message of sports as the great unifier
Corporations can enforce positive change in society through sports
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Wednesday Apr 24
Publications will need a lift from digital
Paywalls may yet be the solution and could gain wider acceptance
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Wednesday Apr 24
Start-ups put their hands up for web streaming
icflix to line up extensive movie content to pull in regional viewers
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Saturday Apr 20
Social media strategies should be suited to the nature of the organization: Experts
Dubai’s multicultural environment necessitates content in multiple languages
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Thursday Apr 18
Media moguls have learnt from deal making mistakes
Stocks have staged remarkable recoveries since the advertising recession of 2009
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Wednesday Apr 17
Connection by Douglas Okasaki
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Wednesday Apr 17
Increasing confidence sets up higher ad spend
Feel good factors at work as UAE continues its domination in regional ad spend
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Wednesday Apr 17
Joint ventures to the fore in distributor space
Starting to be norm in upscale brand distribution and retail
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Wednesday Apr 17
There is more to a brand than heritage
Constant evolution and transparency are virtues in themselves
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Thursday Apr 11
WPP forecats Mena revenue of $440m
Company looking at acquisition opportunities in Morocco, Egypt, Lebanon and Saudi Arabia
Business Editor's choice
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UAE tops GCC spend in home fit-outs market
UAE is also top regional spender on retail interior contracting
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Holiday rush triggers fare hike
Airfares have increased by 20-40 per cent this summer depending on the destination
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Is Japan’s rebound a recipe for Europe?
Economy is renewing pressure on policymakers to shift course from austerity to stimulus
