Business | Media and Marketing
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Thursday May 24
Tycoon Green returns to action with Tangent
Michael Green has taken his first seat on a public-company board for five years by becoming chairman of Tangent Communications
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Thursday May 24
Blogs can become profitable platforms for advertisers
Multinationals are at the forefront when it comes to using blogging sites to reach their target audiences and push their messages
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Thursday May 24
Hulu targets younger viewers, plans original web TV shows
Launch of 10 new series comes amid shareholder friction
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Wednesday May 23
Connection by Douglas Okasaki
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Monday May 21
Pricey ad spots force GM to bow out of Super Bowl
Company can't justify steep increase demanded by CBS
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Thursday May 17
Digital reputation must be protected at all costs
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Thursday May 17
Vivendi plans cost cuts at home mobile division
French company's shares have fallen sharply
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Thursday May 17
ESPN in talks with Apple for expanded TV access
ESPN already provides the app to subscribers with Microsoft Corp's Xbox video-game console
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Thursday May 17
Zenith in major rebranding exercise
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Thursday May 17
Sony, Panasonic discuss TV tie-up
Proposes collaboration to make televisions with organic light-emitting diode displays
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Thursday May 17
Facebook's business model under fire as GM scraps ads
Social network ipo hype wavers as companies hold mixed sentiments
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Thursday May 17
Social media ad spending to shoot up $9.8b in 2016
YouTube will play an increasingly important role
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Thursday May 17
Minting success through social media gaming
Industry to develop into a $1.3b business in the US by the end of the year, with 20% coming from advertising
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Wednesday May 16
Spelling out the brand message
Small is beautiful in the corporate world, but small can also be an excuse for sloppy business practices
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Thursday May 10
Stronger laws needed to target UAE pirates
Industry sources say informal talks are being sounded out with legal experts on how UK judgment could be replicated
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Thursday May 10
Big brands targeting Facebook as their path to Olympic glory
Advertising campaigns using social media ahead of London games
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Thursday May 10
Telecom Italia looks at selling major stake
Telecom Italia will discuss the future of its broadcasting business later this week, the company said
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Thursday May 10
Du's entry into music download service a surprise
Move meant to create support for 4G network
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Thursday May 10
Brands need to be meaningfully different
Contrasting consumer expectations and needs means all brand communication strategies must, and will vary, according to the audience
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Thursday May 10
Group urges ‘America's Got Talent' ad boycott
A tele-vision watchdog group has urged advertisers to boycott hit TV show America's Got Talent
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Thursday May 10
DirecTV quarterly profit increases 8.5% as US customer gains slow
Satellite service will continue to focus on retaining subscribers
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Thursday May 10
Thin and mean, new TV models pack a punch
Retail prices of LED televisions and even those with 3D features could slide even further through the year
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Thursday May 10
Lenovo to begin smart TV sales this month
The Lenovo Group said it will begin sales of so-called smart televisions that can access the internet in nine Chinese cities this month
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Saturday May 5
Disney milks hype over Marvel's Avengers
Searching for revenue beyond the box office has been a big part of the media conglomerate's strategy
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Thursday May 3
GN Magazines rolls out freewheels app
Titles to be made available in medium of choice
Business Editor's choice
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China breaks West's solar monopoly
Some countries in the world, especially Germany and the United States, have made considerable efforts to invest in developing solar energy cells
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Burberry store spree will cut profit
Trenchcoat maker forges ahead with investment strategy targeting emerging markets
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Laws needed to spur region bond markets
UAE Central Bank calls for creation of a centralised Sharia board to facilitate the sale of sukuk
