Dubai: Juma Al Majid Establishment, the exclusive distributor of Hyundai Motors in the UAE and Hyundai Motor Company, the official auto sponsor for football's governing body, Fifa, have teamed up for the launch of the ‘2010 Fifa World Cup South Africa' campaign.
Customers who purchase any Hyundai car between April 6 and May 25 will get a chance to win a travel package to the 2010 Fifa World Cup in South Africa, including air tickets to Johannesburg, hotel stays and a ticket to watch the final game at Soccer City Stadium.
"The competition will definitely be fierce, so winners will get to witness first-hand the most exciting final football match the world has ever seen, being on the African continent for the first time ever," said Essam Abu Nabah, president of Hyundai at Juma Al Majid.
Hyundai's new Sonata which was introduced in December 2009 in the UAE, has been reintroduced this month with the campaign in mind.
The company expects the promotion to boost both the company's brand image and its sales.
"The planning for Hyundai is a long-term vision. The sponsorship for the World Cup is one of the world promotions that Hyundai is doing to support its branding and to promote its name worldwide," said Abu Nabah.
Growth plans
Last year Hyundai's sales dropped about 30 per cent from the year before, the sharpest drop for the company, said Omar Baddar, marketing manager at Hyundai Juma Al Majid.
"We hope that things will pick up slowly and we are really optimistic that it will pick up during the second half of the year," he said.
Baddar said that although there was a sharp drop, the company was still doing well compared to the average market performance. This year the company is looking forward to a jump in sales of between 20 and 30 per cent over last year.
Predictions
"Predicting the market in 2010 is as difficult as it was in 2009, but we have a vision to at least increase our growth over last year by a minimum 20 to 25 per cent," said Abu Nabah.
One of the challenges facing the auto industry today is flexibility within the financing sector, said Abu Nabah.
"The banking sector needs to be more flexible because 90 per cent of the auto sales in the industry are through finance," he said.
