Vidya Balan has been roped in as the brand ambassador of Victoria's Indian Film Festival to be held in Melbourne this year.
"I am delighted to be named as the brand ambassador for the Indian Film Festival in Melbourne. I love the format of the festival and the wide range of films screened," Balan said in a statement.
"It not only showcases the best of Indian cinema but also provides a platform for young, upcoming filmmakers through its short film competition," she said.
"When I was in Melbourne, I was smitten by the city and its love for films and its multi-cultural spirit. I am sure the festival will contribute greatly to add to that spirit," she added.
The 10-day festival will take place in mid-2012 and showcase the depth and diversity of the Indian film industry.
