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FILE - This 2005 file photo, originally supplied by the Rolling Stones, shows members od the group, from left, Charlie Watts, Keith Richards, Mick Jagger, and Ron Wood posing during a photo shoot. The Rolling Stones have called off their tour dates in Australia and New Zealand following the death of Mick Jagger’s girlfriend and designer L’Wren Scott on Monday, March 17, 2014. The iconic band says in a statement Tuesday they “are deeply sorry and disappointed to announce the postponement of the rest of their 14 ON FIRE tour.” (AP Photo/The Rolling Stones, Mark Seliger-File) Image Credit: AP

The Rolling Stones announced plans on Tuesday for an Israeli concert in June, prompting pro-Palestinian activists promoting a boycott of the country to say that would be equivalent to performing in apartheid South Africa.

To jubilation from the Israeli media, a spokeswoman for the British rock icons said the band will perform in Tel Aviv’s Hayarkon Park on June 4 as part of its forthcoming European tour.

But a spokeswoman for the Palestinian Boycott, Divestment and Sanctions committee noted that the Stones had been vocal opponents of racial segregation in South Africa, saying Israel also practices apartheid.

“Palestinian organisations urge the Rolling Stones to refrain from playing in apartheid Israel and not to condone Israel’s violations of international law and human rights against the Palestinian people,” Rafeef Ziadah wrote.

“The Rolling Stones were at the forefront of enforcing a cultural boycott of apartheid South Africa, but performing in Israel at this time is morally equivalent to performing in South Africa during the apartheid era.”

After months of rumours of an impending first-ever visit by the band, which celebrated its 50th anniversary in 2012, Israeli media were jubilant.

“It’s official! The Rolling Stones are coming to Tel Aviv,” Haaretz daily’s website said.

It said Israeli promoter Shuki Weiss, once quoted as saying he would retire after bringing the Stones to Israel, had guaranteed the band $6.7 million (Dh24.6 million) for the one-night gig.

“Israelis finally get some satisfaction as Rolling Stones confirm concert date,” was the Jerusalem Post’s headline.

“This is a historic and very meaningful visit,” it quoted Weiss as saying.

“In these days when we hear calls for boycotts from around the world, it’s not taken for granted that a band of this magnitude will come to Israel.”

The Post said Weiss had been trying to attract the band to Israel since 1988. “The longest negotiation I ever conducted is coming to an end,” it quoted him as saying.

A growing number of governments and international businesses have said they will not trade with Israeli firms with ties to Jewish colonies, highlighting the creeping success of a Palestinian-led boycott campaign.

The movement works to convince them and celebrities to cut ties with Israeli companies active in the occupied Palestinian territories, in a bid to repeat the success of the boycott that ended apartheid in South Africa.

Last week, the Stones postponed their tour of Australia and New Zealand after the suicide of Mick Jagger’s girlfriend L’Wren Scott.

But the grieving front man’s songwriting partner of 50 years, Keith Richards, vowed that they will soon be back on stage.