Director Gauri Shinde says actress Alia Bhatt’s character in Dear Zindagi will instantly connect with the youth.
“The situations she faces, people she meets and her attitude to love and relationships is reflective of the way norms in our society are evolving today,” Shinde said in a statement.
The makers of Dear Zindagi have collaborated with popular dating app Tinder for the film. In one of the teasers, Bhatt can be seen using it and finding a match.
Shinde says “the film deals with love and relationships in the time of Tinder”.
“This collaboration is, therefore, perfectly synergistic,” she added.
Dear Zindagi, which also stars Shah Rukh Khan, is a collaboration between Red Chillies Entertainment, Dharma Productions and Hope Productions. The film is slated to hit Indian cinemas on November 25.
Venky Mysore, CEO of Red Chillies, said: “Tinder is undoubtedly one of the most trending dating platforms and we are happy to associate with the platform.”
