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Telugu star Ramcharan Teja biscuits in Japan

Director Apoorva Lakhia was “zapped” when he saw Charan Biscuits, named after the Telugu superstar, in a Kyoto supermarket

  • IANS
  • Published: 17:00 July 12, 2013
  • Tabloid on Saturday

One has heard of perfumes being named after stars. But biscuits?

Named after Telugu superstar Ramcharan Teja, the biscuits are available in parts of the world that have a sizeable south Indian population.

When director Apoorva Lakhia, in whose Zanjeer remake Teja makes his Bollywood debut, found Charan Biscuits on the supermarket shelves of Kyoto, in Japan, he was stumped.

Lakhia has not only brought back the biscuits to India, he has also decided to market Zanjeer biscuits for Teja’s fans.

“In the supermarket while buying myself some food, I came across a brand of biscuit called Charan. I immediately got curious,” said Lakhia. “When I inquired around I got to know that Ram’s south Indian fans in Kyoto and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course, I bought some. They’re quite good.”

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Tabloid on Saturday