Oscar-winning composer A.R. Rahman will perform with Bollywood composers Salim-Sulaiman, Clinton Cerejo and Mithoon along with internet sensations Sanam and Shraddha Sharma in New Delhi.
The Jammin’ Live digital collaboration between Bollywood composers and YouTube stars, in association with YouTube, will take place on November 11.
“Jammin’ has spawned a new genre of music that we like to call ‘non-film Bollywood’ by bringing together mainstream composers with YouTube stars to create original compositions that typically would be commissioned for a blockbuster film,” Samir Bangara, co-founder and managing director of Qyuki, said in a statement.
A musical performance of his latest hits along with the classics, Rahman’s set will also include the track Yaara — a collaboration with all the YouTubers of Jammin’.
“I am looking forward to performing at the Jammin’ Live concert along with all the Jammin’ artistes,” said Rahman, who is also the co-founder of Qyuki — a multi-platform media network across digital, live, TV and film.
Satya Raghavan, head of entertainment, YouTube India, said: “This live concert with Bollywood music legends and YouTube stars heralds a new era for the music industry in India.”
The line-up for the concert also includes Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty and RaagaTrippin’.
