Campaign to acquaint people on RTA projects

Dubai: Dubai Roads and Transport Authority has launched a comprehensive marketing campaign to highlight services it offers in addition to its roads, traffic and transport projects.

Dr Aisha Al Busmait, Director of RTA Marketing and Corporate Communication Department at the RTA said the campaign aims at highlighting the projects and services of the RTA that have been implemented or underway.

"We will also educate people about the significance of these projects and impact on daily lives of the residents in the emirate," she added.

She said the campaign was initially started in November this year through advertisment campaign in print and electronic media. "The campaign will continue by the end of this year," she said.

She noted that Dubai's roads and transport sectors are undergoing a major overhaul and a media campaign to educate people about the significance of the RTA projects is very important.