The initiative is part of the Sweets Messages to the Third World Kids, organised by the Sweets Surprises committee.
Safiya Mohammed Bu Melha, Sweets Surprises Events coordinator, said a number of people, especially children, are suffering a great deal.
"In view of this, the Sweets Surprises committee came up with the idea of offering an opportunity to the kids of the UAE to send messages of love, peace and encouragement to the underprivileged ones in other parts of the world," she said.
Safiya said the letter-writing aimed at letting children here know about the problems their counterparts elsewhere face. "The Sweets Messages to the Third World Kids is also aimed at making the little ones aware of the suffering of children in other parts of the world and share their feelings."
The co-ordinator added that it was very important for privileged children to know how others felt. "These words of encouragement and concern will work wonders for the less privileged," she said.
Safiya addded that children nowadays are very smart and are aware of things around them. She said they could show their skills by spreading their message of love by visiting the 'Sweets Messages' Corner at the Al Ghurair City between 6 pm and 10pm.
"Over 500 kids, in the age-group of 6 to 10 years, have already visited the 'Sweets Messages Corner' to forward their card where they write their messages.
"The card has the DSS logo as also different drawings related to the event," Safiya said. The corner also has some supervisors who guide and help the kids to write.
Children who take part will receive gifts, including balloons bearing the DSS logo, T-shirts as well as sweets and candies.
Safiya said by the time the Sweets Surprises Week ends, they will choose the three best letters. Each will be awarded prizes by the Department of Tourism and Commerce Marketing.