PC shipments rise 27% in EMEA

Dubai: Personal computer (including notebooks) shipments in Europe, Middle East and Africa (EMEA) rose 27 per cent to over 27.8 million units in the third quarter of this year, compared to the same period last year, according to the worldwide market data released by analyst firm International Data Corporation (IDC).

IDC statistics show Acer reached the first position in the EMEA PC market (Desk-based PC, Mobile-PCs and X-86 servers) with 21.3 per cent, attaining first position for the first time.

"Acer accounted for 21.3 per cent of all shipments in the EMEA region as opposed to HP's 18.7. per cent," the latest report said.

"IDC's preliminary results show Acer's extraordinary performance in the EMEA market with a year-on-year growth of 90.2 per cent."

The EMEA PC market performance was driven by strong demand on notebook solutions; in addition, the introduction of the new Mobile Internet Devices line up (netbook), produced significant movements in the top five vendor positions.

Acer's strong focus on mobile products and mobility enabled the company to act promptly on the MID segment with the launch of the Aspire One and this lead to a robust growth in the EMEA market.

According to IDC's report, it will be a challenge to match or beat the market expansion Acer has attained so far thanks to the introduction of its popular netbook. As a final point, IDC confirms that Acer also continues to gain share in the desktop space.

"Globally, the PC market growth is driven by end-users demand for mobile products and mobility has always been Acer's focus" comments Gianfranco Lanci, CEO and President Acer Inc.

"The results we have achieved is wide-ranging of all Acer Group Brands we offer in EMEA: Acer, Packard Bell and eMachines and confirm that not only our investments in both research and development, and marketing have provided us with a solid base for growth, but also that the multi-brand strategy is tactical both in terms of business and market positioning and this result confirms the accomplishment of it.

"The different companies integrate their own unique experience and abilities to offer a broad range of products that allow customers to find the right solutions for their uniquely personal needs and ensures we are ready to face any difficulties that may arise.

"Acer's exponential growth is a combination of an increase in brand awareness, consistency of our channel-based business model and fresh technology in all our products," Lanci said.