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Emirates agrees five-year extension to PSG sponsorship deal

Dubai airline and French champions revel in mutually beneficial global recognition

Image Credit: AFP
Paris Saint-Germain (PSG) football club's chairman Nasser Al-Khelaifi (L) and the Executive Vice President of Emirates company Thierry Antinori present a PSG jersey, reading "Parisians and Champions", during a press conference on May 17, 2012 at the Parc des Princes stadium in Paris.
Gulf News

Paris: Dubai-based airline Emirates on Friday announced that it had agreed a five-year extension to its sponsorship of this season’s Ligue 1 champions Paris Saint-Germain.

The announcement was revealed by Thierry Antinori, Emirates Executive Vice-President Passenger Sales Worldwide, and Nasser Al Khelaifi, President of Paris Saint Germain, during a press conference held at the club’s Parc des Princes Stadium in Paris.

“This agreement strengthens the relationship between Paris Saint-Germain and Emirates and gives to each partner the opportunity to achieve worldwide brand recognition, simultaneously enhancing the image of each partner through increased global awareness,” said Al Khelaïfi.

“This is the perfect time for Emirates to re-sign with Paris Saint-Germain given the club’s new international players and ongoing success in the French championship, as Ligue 1 champions, as well as in the Champions League. Our sponsorship of Paris Saint Germain is a strong platform to further extend our brand presence in France, as well as the many other football focused nations that we fly to globally,” added Antinori.

As a result of the partnership, Emirates will continue to enjoy highly visible branding in Parc des Princes, as well as having the Fly Emirates logo on the team shirt and access to the stadium’s premier hospitality facilities.

“Paris Saint-Germain’s growing international presence fits perfectly with our own rapidly expanding worldwide network,” said Antinori. “This partnership represents a strong combination of two global brands that share the same passion for success and growth, offering an international reach well beyond football and aviation. In a short time Paris Saint Germain has positioned itself as the most popular French football club in the world and we are incredibly proud to be their partner.”

Emirates first signed its sponsorship agreement with Paris Saint-Germain in 2005 followed by a shirt sponsorship commencing in the 2006/07 season.

Emirates football sponsorship portfolio includes a number of high-profile teams and events, including Fifa, the Asian Football Confederation, Arsenal FC, AC Milan, Hamburger SV, Real Madrid, Olympiacos FC, Arsenal Soccer Schools Dubai, The Emirates Cup and Zain Saudi Professional League.

In France, Emirates has sponsored the French Open Golf since 2010 and has most recently signed an agreement to become the official partner of the French Open Tennis Tournament at Roland Garros, the second grand slam of the season, which starts later this month.