Dubai: The iconic Burj Khalifa is all set to turn pink this October as it marks Breast Cancer Awareness Month.
According to organisers, the world's tallest tower will be illuminated pink on Thursday, Friday and Saturday nights in order to raise awareness and funds during the annual breast cancer awareness month.
In addition to the pink glow, themed chocolates will be distributed at The Café located at At the Top, Burj Khalifa; and for every item sold in the At the Top, Burj Khalifa retail stores throughout the month of October.
And to mark the month, Al Jalila Foundation will donate Dh1 for every item sold At The Top, Burj Khalifa’s observation deck.
Visitors at Burj Khalifa have also been invited to participate in the awareness campaign by wearing pink.
The breast cancer awareness month is observed to encourage women to undertake regular checks, as early detection has shown to increase treatment success rates.
It also aims to raise funds to find a cure to the disease which affects women around the world.
The first time a pink ribbon was associated with breast cancer awareness was in 1991, when the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors.
If you’re short of time and looking for a quick place to get a check-up, Jumeirah Beach Residence also released announced that it will be hosting the Pink Caravan’s campaign event – a pan-UAE breast cancer awareness initiative by Friends of Cancer Patients (FoCP) – on October 14 and 15 between 10am and 10pm.