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W Dubai’s Feed Me Friday Brunch review

Restaurant Review: Level Seven

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  • Avg. Cost per Person:

    395 Dhs
  • Location:  

    W Dubai, Business Bay , Dubai
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Feed Me Friday Brunch at Level Seven - Dh395 per person (with soft drinks), Dh495 per person (with house beverages) and Dh595 (with bubbly). Timings: 12.30-4pm

Opening hours:
Fri 12.30pm-4pm

Phone number:
04 436 6666

Competition is a good thing. But not always when it comes to Dubai brunches. In their attempt to one-up each other with size and spread, restaurants often go overboard, focusing on gimmicks instead of the overall experience. They use food trends — everyone needs to cool down with the molecular gastronomy — rather than hearty, enjoyable meals.

The other day, I was at buffet so big my friend and I realised we’d skipped an entire section after we’d eaten.

Thankfully, the Feed Me Brunch at the swanky new W Dubai at Al Habtoor City does it just right. Located at Level Seven, the hotel’s Mediterranean restaurant on the seventh floor, the focus here is on quality with the right amount of variety. Despite it being seafood-focused on the Friday we went — the menu changes from week to week — there was enough to make everyone happy.

Lamb Chop

Brightly lit with natural light and with a prime view of the upcoming Dubai Canal, the vibe at Level Seven is classy, friendly and welcoming. There are seven live cooking stations, and with pots and pans hanging from the ceiling as part of the decor, there’s a level of intimacy that makes every table feel like a chef’s table.

We started at the giant refrigerator stocked with cold starters — gazpacho, ceviche — creatively presented in mini glass bowls, but didn’t waste too much time on them because the action at the live cooking station was way too enticing. Some of the best dishes came in miniature dishes — the poached eggs with fresh asparagus was a personal favourite, so was the flavourful seafood ravioli and the lip-smacking paella.

We struck up quite a rapport with the super-friendly and patient Chanel who attended our table. But even the chefs at the cooking stations were eager to please and happy to answer your questions and customise whatever dish you like. Over at the cheese station, I hope the burrata and crushed tomatoes with ice is a fixture. It’s a take on burrata salad like you’ve never had before. I also have no complaints about the meat station.

Seafood Lasagna

Dessert gets its own room, with a huge variety of cakes, donuts and ice cream to choose from. The mini-cutlery theme continued here, with cupcakes served in actual tea cups; very tasty. The donuts were a miss though, but it was something to do with the fillings. Some of the beverages were top class, but the busier the brunch got, the lower the quality went.

All in all, the Feed Me Brunch is a must-try, a refreshing addition to the UAE’s super-competitive brunch scene.

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