The Fashion Commission of Saudi Arabia presented the Saudi 100 Brands exhibition last week in New York, showcasing a curated selection of designers covering the entire spectrum of the world of fashion.
The designers, all Saudi nationals selected from 1,500 applicants, created pieces that reflect the Kingdom’s heritage and culture for an exhibition that was split into eight categories: modest, ready to wear, demi-couture, bridal, concept, premiere, bags, and jewelry.
Up until the New York exhibition, Saudi 100 Brands had never been showcased outside of the Middle East. “Saudi Arabia is on a growth path across all sectors, including fashion, and there are great opportunities for local entrepreneurs to build new businesses across all parts of the fashion value chain,” said Burak Cakmak, CEO of the Fashion Commission. “A robust fashion sector benefits from local creatives, design studios, marketing and communication agencies, manufacturers and retailers. And through programs like Saudi 100 Brands, we look forward to seeing Saudi designers take their rightful place on the global stage.”
The exhibition was visited by the likes of Princess Reema Bint Bandar Al Saud, the Saudi Arabian Ambassador to the United States, fashion designer Carolina Herrera, and Lebanese designer Reem Acra, and Saudi designer Rae Joseph.