Opening Ceremony Ready Couture Spring Summer 2018 Collection Arab Fashion Week - Dubai Image Credit: NOWFASHION

Dubai Fashion Days, an eight-day fashion event, will be launched in the city on November 21. To be held at City Walk and Dubai Design District, the event is an initiative of Hala China, which aims to promote trade and cultural exchange between Dubai and China. It will showcase creations by Chinese as well as UAE-based designers, a textile exhibition, talks and workshops.

Arab Fashion Week will also be hosted during the event, as well as red carpet events and See Dubai, a homegrown initiative featuring pop-ups and showrooms.

“We have worked diligently to bring together industry experts and stakeholders to create an event that aims to positively impact the fashion world,” said Majid Al Mualla, chairman of Hala China. “We are confident that Dubai Fashion Days will enable Chinese brands to explore the Dubai market and provide them with international exposure. The event will also establish links between UAE-based designers and the Chinese fashion industry.”