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Tools to tame unruly Tresses

Molecules, moisture and your mane — science is unleashing a wave of hair care innovation

  • Kailash LaunganiManaging Director, Sonashi Electronics, Home Appliances and Personal CareImage Credit: Supplied
  • Image Credit: Shutterstock
GN Focus

When was the last time you dropped by at a hair care salon and saw “infrared spectroscopy” on the services menu? But if Schwarzkopf Professional is to be believed, scientific diagnostic tools and data-driven decisions will play a key role in our hairy future.

The brand’s SalonLab system, which bagged the CES 2018 Innovation Award, comes packed with sensors, special light sources and the obligatory smartphone app to analyse your hair at a molecular level, measure inner conditions, moisture level and even the colour. Armed with these deep insights, hairdressers can work out a hair care plan that is just right for you.

Incidentally, a year earlier at CES 2017, L’Oréal’s Research and Innovation Technology Incubator bagged the Innovation Award for what it claimed to be the world’s smartest hair brush that deploys “signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines”.

As technology burrows deeper into every product category, hair care brands too have been leveraging it to take the tedium out of managing your mane. The latest innovations not only speed things up, they also bring new and exciting features to a category where even taming something as simple as an errant bit of fizz often meant hours of dabbling with lotions, sprays and mounting frustration.

For instance, Sonashi, which is celebrating 25 years of delivering on its belief that first impressions are everything, has been innovating with materials and functions to tackle a major hurdle many consumers face during their morning routine — they are in a rush to get to work, but instead get stuck in front of a mirror combating unruly hair.

“Sonashi is the first brand in the Middle East and North Africa to bring the Simply Straight Hair Brush, which works as a hair dryer as well as a hair straightener,” says Kailash Laungani, Managing Director of Sonashi Electronics, Home Appliances and Personal Care.

This high-tech brush uses ten layers of ceramic coating around each bristle to enhance heat transfer and hit temperatures of up to 230 degrees Celsius. This allows you to instantly straighten hair as you comb, while also preventing unwanted tangles, thereby dramatically cutting down the time it takes to rein in your hair.

In a report from March, Grand View Research estimates that the global hair care market will grow at a CAGR of 3.1 per cent, reaching $211.1 billion (Dh775.3 billion) by 2025. “Growing trend in fashion industry and rising hair-related problems, coupled with technological innovation in product manufacturing, are the high impact factors contributing to the growth of the market,” adds the report.

Though if you were to peek even further into the future, you would most probably come across personal hair care robots standing by to instantly style your hair at a molecular level. Giving you the perfect result every time, without relying on lotions, sprays or hope.

 

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