Frost yourselves

How many jewellery pieces is Damas creating for Diff?

We've created 20 exclusive new masterpieces that will be showcased on the opening and closing night. These are one-of-a-kind pieces that were inspired by themes such as romance and glamour. Our team carefully hand-picked each diamond and precious stone to make the most exquisite sets that will enhance the celebrity's presence on the red carpet.

How did the partnership come about?

We were honoured to look at this opportunity to participate in an event that is promoting the UAE. Damas is a promoter of growth and creativity and we decided what better way to showcase our creativity and unique collection than by showcasing them in a platform that honours creativity such as Diff.

Why did you agree to the partnership?

We wanted to use Diff as a platform to promote up-and-coming artists wearing our jewellery because we know it would enhance the presence of the celebrities and in return we would get celebrity endorsement. We also wanted to add glamour and glitz to the event on multiple levels by being the official jeweller. Most importantly, it is very crucial that we are a part of something that positively showcases the UAE and its growth.

What have you created for the People's Choice Award?

At Damas, our designs are based on what our customers want and how it will make them feel. The partnership for us to sponsor a segment that acknowledges their favourite films and pick the one they like best was something we felt we had to participate in.

We are always encouraging and acknowledging creativity in all forms.