Dubai: Al Futtaim Motors, the exclusive distributor for Toyota in the UAE, said yesterday that Toyota significantly strengthened its market leading position at the close of 2010 by achieving its highest ever market share of 36 per cent.
Overall Toyota 2010 total year to date sales increased 33 per cent against 2009 demonstrating outstanding performance across the market leading range of passenger vehicles and sports utility vehicles.
Key performers in the passenger car market saw the Camry maintain its leadership in the large car segment while the Corolla displayed 65 per cent in the medium car segment. In the small car segment the Yaris hatchback's sales was up 34 per cent against 2009.
Toyota's four wheel drive range continued its high performance with the FJ Cruiser, Fortuner and Prado, dominating the medium 4x4 segment, while the Prado recorded significant growth up 67 per cent on 2009. The Land Cruiser continued to lead the large car segment in its 60th anniversary year with sales up 43 per cent against 2009.
Simon Frith, Managing Director, Al Futtaim Motors stated: "We are delighted with the news that Toyota retained its number one position both globally and locally, confirming it as the clear choice for drivers in the UAE. Against the backdrop of a static automotive market, our increase in market share is all the more noteworthy considering the limitations for growth created by this economic environment."
Hugh Dickerson, Senior General Manager, Al Futtaim Motors said: "Consumer confidence steadily grew in the second half of 2010 with buyers looking for great value and quality products. Toyota responded with new models from the iconic Land Cruiser range as well as the introduction of an exciting new performance coupe, the Toyota Zelas. These products combined with fantastic value offers did their part in enticing customers back into our showrooms."