There is no dearth of fitness centres in Dubai but Fitness4Life is taking it to a new level with its branches at Dubai Silicon Oasis (DSO).
With the government taking the initiatives of spreading health, fitness and lifestyle changes, Dubai is the right place to be.
“When we came from Canada, we thought that DSO needs a community centre for health and fitness to help people in their healthy lifestyle,” said Nada Bassam Abu Shammalah, co-founder of Fitness4Life.
“We opened the first branch with 1,800 square metres, both indoor and outdoor gym under one umbrella, for both men and women with personal trainers and yoga studio, a first in the UAE. We opened our second branch this year over a 3,500 square-metre area,” she said.
She added that Fitness4Life always looks for something unique to be added. Whatever is new in the market will be available at the gym.
Fitness4Life provides latest equipment, training and classes for swimming pool for adults and kids, body pump, boot camp, pilates as well as physical fitness, weight loss programmes, personal training, gym, yoga and martial arts, Muay Thai/karate and boxing for both men and women.
“We launched a new Italian training technique called “Reaxing” for the first time in the Middle East. Reaxing is a training to react. It is an innovation for neuromuscular training in your body and considered good for rehabitation and athletes to train your senses and improve your performance,” she said.
Fitness4Life is also the sole distributor for Reaxing in the Middle East.
She said that it is difficult to find outdoor gyms in the UAE with sports activities like tennis, basketball, swimming pool, kids’ gym, cross fit, summer camps, etc.
When a person comes to the gym, she said that he/she is challenged to do more with the settings and the equipment. “We have around 20 trainers with different specialities. We are dealing with one of the biggest companies such as Emirates airline for cabin crew, etisalat, du, RAKBank, to name a few,” she said.
When it comes to starting a fitness journey, she said that you should turn to professionals and they know how to get the work done.
Fitness4Life has close to 4,000 members at its two branches.
She said the company’s plan is to open a dedicated gym for ladies and a dedicated kid’s gym at DSO soon.
“Our aim at the end of the day is to have more gyms across the Middle East and not only at DSO but this is the just the start,” Nada said.
With the reforms taking place in Saudi Arabia, she thinks that a ladies only gym will be a good fit in the Kingdom.
“We also launched a pay-as-you-go programme if you need to attend one or two classes or one personal training session,” she said.
The company has invested Dh5 million and looks for funding to spread wings.
“We are always looking for funding and open to hold talks with investors who want to open at newer places,” she said.
At a glance
Sector: Health and fitness
Founders: Nada Bassam Abu Shammalah and Wael Hamarna