Apple announced three new iPhone models on Wednesday alongside the Apple Watch (Series 4) with electrocardiogram (ECG) function at the Steve Jobs Theatre in Cupertino, California.
The tech giant unveiled the latest version of the Apple Watch, with ECG gear approved by the US Food and Drug Administration (FDA), as well as the "most powerful" iPhone X versions — the XS and XS Max and XR.
UAE prices start from:
• Dh3,179 (for XR)
• Dh4,229 (for XS)
• Dh4,649 (for XS Max)
The iPhone XS (5.8 inches) and XS Max (6.5 inches) smartphones and XR (6.1 inches), are all powered by the A12 Bionic chip — which is up to 9x faster than existing iPhones, with powerful graphics that turn the smartphone into an augmented reality gear, said the company.
The new models come with "Smart HDR" features that enable users to capture more detail, even in low-light conditions.
The new iPhones can be fitted with dual SIM, said the company.
The company said that the body of the XS and XS Max is made of surgical-grade stainless steel, and are fitted with "most durable glass" in a smartphone.
XS Max has largest battery for an iPhone, with gigabit-class LTE connection.
New iPhones are also water proof for up to 2 metres and up to 30 minutes, said the company.
iPhone XS and XS Max
These latest Apple smartphones are fitted with OLED display, 3D touch, tap-to-wake, Super Retina and Dolby Vision, among others. Following are the basic features:
• The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max
• Super Retina displays
• Faster and improved dual camera system
• The first 7-nanometer chip in a smartphone
• A12 Bionic chip with next-generation Neural Engine
• Faster Face ID
• Wider stereo sound
• New gold finish (space gray, silver and a new gold finish)
• iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models
• Pre-order beginning Friday, September 14
• In stores beginning Friday, September 21
• Prices start from Dh4,229 (for XS) and Dh4,649 (for XS Max)
• A12 Bionic Chip (7-nanometers)
• 6.1-Inch Liquid Retina Display
• Second generation Neural Engine
• Aluminium and glass design in 6 finishes
• Face ID
• 12-megapixel advanced camera system
• Pre-order beginning Friday, October 19
• In stores beginning Friday, October 26
• Price starts from Dh3,179
During the event, Apple also announced that its main headquarters, the round space-ship looking building in California, is now using 100% reneweable energy.
Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the iPhone XS
New products, including XS and XS Max and XR, use recycled plastic and cover glass frame with bio-based plastic.
Components of the main logic board of the news smartphones are also made of reused tin, which will involve 10,000 tonnes less tin being mined.
Updates on apple Watch Series 4 (S4):
Screen Apple watch Series 4 is 30 per cent larger, speaker 50% louder. Microphone makes phone calls easier, says tech giant. New gear uses black ceramic and saphire crystal — it also uses silicon-in-package technology that can also detect a fall, low heart rate and alert emergency workers.
Apple Watch S4 has been re-engineered with 30 per cent larger display, new user interface, digital crown with haptics, 2x faster, 50 per cent louder speaker, with fall detection, electrical heart sensor, ECG app to be shared with doctor.
The version with cellular phone feature, also has GPS altimeter, swimproof, with Bluetooth 5.0, and an optical heart sensor.
The new design comes with a 18-hour battery. Available in 3 aluminium finishes.
Jeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4
Price: Entry level model from $279, $399 and $499 for GPS with cellular. It will be available in 16 markets, with 34 carriers, including UAE)
Orders and availability: September 14 while new S4 watches will be available on 21 September.
According to a person briefed on Apple's new products, the changes will include a new entry-level phone to replace the iPhone 8 and 8 Plus, with a larger display, at 6.1 inches; the 5.8-inch iPhone X, which Apple took the wraps off last year and priced at $999, will be updated so that it is speedier; Screengrab
You can also catch the event on Apple's special site.
Following are the updates:
According to a person briefed on Apple's new products, who asked not to be identified because the plans are confidential, the changes will include:
• A new entry-level phone to replace the iPhone 8 and 8 Plus, with a larger display, at 6.1 inches.
• The 5.8-inch iPhone X, which Apple took the wraps off last year and priced at $999, will be updated so that it is speedier.
• The introduction of a big-screen premium phone with a 6.5-inch display, Apple's biggest ever.
It's the time of year when smartphone makers introduce their newest wares to tempt you to spend your hard-earned money on the latest, priciest devices.
The gadget mania began last month, when Samsung started selling its $1,000 Galaxy Note9, a luxurious device with an extra-large screen and the ability to be converted into a personal computer if connected with a display.
And this Wednesday, Apple is set to introduce a trio of new iPhones, including some models with bigger screens and higher starting prices.
Apple executives Jony Ive (L) and CEO Tim Cook check out the iPhone X following 2017's launch event. The tech giant is also expected to introduce a big-screen premium phone with a 6.5-inch display, Apple's biggest ever. None of these had been confirmed by Apple. AFP / Getty
Prices going up
In what has become an ever-clearer trend, the prices of some of these new iPhones are also expected to go up. The tariff war between the US and China is just one of the reasons.
Apple prices may increase because of the massive Tariffs we may be imposing on China - but there is an easy solution where there would be ZERO tax, and indeed a tax incentive. Make your products in the United States instead of China. Start building new plants now. Exciting! #MAGA— Donald J. Trump (@realDonaldTrump) September 8, 2018
The new entry-level iPhone may start at $749, with the 5.8-inch iPhone X coming in at $949 and $1,049 for the giant 6.5-inch-screen model, analysts estimated.
In contrast, just a few years ago Apple's iPhones started at $649 for the smaller model and $749 for the larger one.
An Apple spokeswoman declined to comment on the prices of the new phones.
The increasing number of higher-priced, bigger-screen smartphones has become a well-worn strategy by the phone makers.
Given that many people around the world — especially in developed countries — already own a phone and upgrade at a slower pace than they used to, phone vendors industrywide are focused on wringing more dollars out of each device by having them get larger and more expensive.
So where does that leave us?
If you want to upgrade to some of the latest devices without breaking the bank, we have a few tips on how to achieve that.
Trade in your old phone?
The easiest way to save some money on your next phone is to trade in your current cellphone. In the last few years, wireless carriers and retailers have expanded their trade-in programs to be seamless and more inclusive.
Here's an overview of how some of them work.
Apple offers a trade-in program called Apple GiveBack.
On Apple's webpage, you can select the device you want to trade in, including iPhones or other smartphone brands like Samsung, HTC and BlackBerry.
You then answer a few questions about the model and condition of the phone to receive an estimate for what you can receive in Apple store credit.
From there, you can bring your phone into an Apple retail store or ask the company to send you a shipping kit to mail it in.
Should you sell your old phone?
You could sell your old device directly to another consumer for a chance to get more cash than through a trade-in programme.
This is similar to how selling a used car in a private sale usually yields more money than trading it in at a dealership.
There are plenty of sites for listing your phone and selling it directly to another person, including eBay, Swappa and Glyde. May people sell used phones on eBay for roughly double the amount quoted by a device trade-in programme.
But there are trade-offs: Some buyers can be a nuisance and bombard you with lots of questions or take a long time to send payment.
You could also ask your friends and family whether they want to buy your used phone.
Just don't offer it to the hagglers among them.
Skip the upgrade
There's an extra low-cost option of course: keep using the old phone and skip the upgrade altogether.
Smartphones require periodic maintenance to keep running smoothly, but a bit of tender loving care will go a long way.
If your phone is feeling slow, there are methods to speed it up.
Those include hiring a repair shop to replace your phone battery, clearing out storage from the device and doing a fresh install of the operating system.
Taking care of your gadgets takes time. But with the rising costs of phones, the benefits are greater now that you will save even more by sticking with the tried and true.