Sahara Centre posts 35% rise in sales during summer promotion

Sharjah: Sahara Centre, a Sharjah-based mall, yesterday announced a 35 per cent increase in sales following this year's summer promotion.

The mall also reported a 10 per cent increase in footfall during the months of July and August.

The figures were attributed to the "high adrenaline summer" performances on display in the mall by China's Shaolin Troupe and Lebanon's Crazy Dunkers, who made their appearance for the second successive year.

While the Shaolin Troupe enthralled the audience with their display of Kung Fu acrobatics and other martial arts, the Crazy Dunkers - a professional Lebanese basketball team comprising seven basketball acrobats - performed to a packed audience for more than three weeks.

Among other attractions, the Crazy Dunkers showcased a vast array of somersaults, high jumps and gymnastic flips four to five metres in the air to break all conventional techniques of basketball.

In addition to the action-filled performances, any shopper spending Dh200 at any Sahara Centre outlet was entitled to a raffle draw, held twice during the promotion, which gave them the chance to drive-off in Cadillac Escalade EXTs.

"We constantly work towards developing unique spring and summer promotions and aim to bring distinctive attractions to the mall. Our success is apparent from the significant increase in sales and footfalls. We now look forward to our Ramadan promotion, which promises to be an interactive, enthusiastic campaign that caters to all audiences and all age-groups," said Jean Pierre Nammour, managing director of Sahara Centre.