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A potential deal with Reliance would further extend Amazon's growing clout in India. As for Ambani, it turns a potential rival into an ally. Image Credit: AFP

Mumbai: Indian billionaire Mukesh Ambani's Reliance Industries is offering to sell a roughly $20 billion stake in its retail business to Amazon.com Inc. Amazon has held discussions about investing in the conglomerate's Reliance Retail Ventures Ltd. unit and has expressed interest in negotiating a potential transaction.

Mumbai-based Reliance Industries is willing to sell as much as a 40 per cent stake in the subsidiary to Amazon. A deal, if successful, would not only create a retail behemoth in India but will also turn Jeff Bezos and Asia's richest man from rivals into allies in one of the fastest-growing consumer markets in the world. At $20 billion, the deal would be the biggest ever in India as well as for Amazon, according to data compiled by Bloomberg.

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Shares of Reliance Industries have extended gains and touched an all-time high after the story. The Indian rupee rose as much as 0.5 per cent to 73.1588 per dollar on expectations of more capital inflows.

In India, where a lot of people still shop in tiny street-corner stores, the deal could be Amazon's way of acknowledging that it needs a locally-entrenched partner with a strong on-the-ground presence. For Amazon, Reliance would provide a brick-and-mortar component to its ambitions in a country where online purchasing still accounts for a minuscule share of an estimated $1 trillion retail market.

A deal with Amazon would give further credence to Ambani's ambitions to create an e-commerce giant for India akin to China's Alibaba Group Holding Ltd. Reliance Retail already lured about $1 billion from Silver Lake Partners, while US private equity firm KKR & Co. is in advanced talks to invest at least $1 billion, and L Catterton is also considering investing.

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File picture of Jeff Bezos in India... The Amazon chief has consistently backed the India operations with massive funding support. The strategy has helped steadily gain marketshare. But a deal and a handshake with Mukesh Ambani would be a decisive win. Image Credit: Gulf News Archive

The investment in Ambani's retail ventures comes after he raised $20 billion selling stakes in his technology venture - Jio Platforms Ltd. - to investors including Facebook Inc. and Google. The billionaire appears to be seeking to repeat that fundraising strategy with his retail business.

Reliance Retail - a unit of the energy-to-telecommunications conglomerate Reliance Industries - runs supermarkets, India's largest consumer electronics chain store, a cash and carry wholesaler, fast-fashion outlets and an online grocery store called JioMart. It reported 1.63 trillion rupees ($22 billion) in revenue in the year through March 2020. The unit operates almost 12,000 stores in nearly 7,000 towns.