Dubai: Merass Holding, a Dubai-based investment real estate company with operations and assets in the UAE and abroad, was launched on Saturday with a mission to create integrated master-planned communities that embody global standards of sustainability and quality.

Through a focus on comprehensive urban planning, Merass Holding will ensure that it enriches the lives of all those who work, live and play in its developments and investment properties.

Merass Holding chairman he Abdulla Ahmad Al Habbai, said the company is committed to the vision of Hs Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, to make Dubai the city of the future. "we are contributing to the emirate s ambitions through our focus on holistic urban planning and design that addresses every element of city living."

He added, "We at Merass Holding recognise that our contribution to the development of Dubai and to realising the quality of life and lifestyle that is envisioned by Shaikh Mohammad will be, in part, through our investment in sustainable development and implementation of cutting-edge energy conservation and green building design."

Merass Holding will execute its mission through a number of subsidiaries that encompass a wide range of specialisations within the field of real estate.

These include Meraas Development, a Dubai-based master planner and developer that enriches lives and contributes to making Dubai a world-class city through integrated urban planning and infrastructure development.

Other subsidiaries to be launched include Meraas Capital, a real estate-focused private equity firm Meraas Estate Management, a real estate sales and marketing company Meraas Malls and Hospitality and Meraas Healthcare and Education.

While Merass Holding is Dubaibased, it is not Dubai focused and expects its subsidiaries to develop activities and operations across the UAE, as well as internationally.