The Al Habtoor Group has ventured into yet another arena with the opening of Habtoorland, Lebanon's first theme park.
The amusement park portrays a Phoenician realm of fantasy, adventure and excitement that travels back into history and its legendary heroes.
Located along the Beirut-Damascus highway in Haret El Sit, Habtoorland was built at a cost of $80 million (Dh293.6 million).
It took one year to create and stands on 107,000 square metres of land. The project has created more than 450 local job opportunities.
"Altogether, Habtoorland offers 27 thrill rides and attractions, four themed restaurants, a fast food court, cafes, retail shops and a 1,400 seat amphitheatre and caters to adults and children of all age groups," said a company statement.
Rides include Colossus which alone cost over $3 million (Dh11 million) to construct, The Flood where the whirlpools of a Nile flood can be experienced, and Dream Kingdom, a 3D simulator.
The rides and attractions have been sourced from the world's leading ride manufacturers such as Zamperla, Fabbri, Vekoma and Maurer.
They have been erected under the supervision of the German Technical Inspection Association, TUV, to ensure the safety and security of the visitors.
"The rides are a mixture of adrenaline rushes for the teenagers to family rides which will appeal to younger visitors.
"A daily parade, musical fountains, laser shows and a Kids Club are all part of the park's attractions.
"Visitors will be escorted back in time to venture along the Mediterranean coast where Phoenician states and cities once flourished," it said.
